In the chapter of the book Marketing 2.0 group led by Professor Luc Quoniam and Arnaud Lucien, I expose the approximation but also the similarities between the concept of Competitive Intelligence and Web Analytics. Before I present the relationship between the Web Analytics and Marketing on the Internet to show how it is [...]
Article presence is the result of a study undertaken to choose a trial software SEO. Beyond the subjective aspects of choice, the article presents a very simple to implement in a medium-sized business and especially in communication agencies to decide / choose / select a [...]
This paper presents a method to streamline the different matrices of steering assistance for projects e-Commerce. It includes details on the notion of performance and setting goals. The method used to model is the method of meta-analysis. This method is often used in medicine to develop [...]
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