Posts Tagged 'Competitive Intelligence'

The evolution of Web Analytics by integrating the concept of strategic competitive intelligence for e-Marketing

This article summarizes quickly and succinctly some of my research on the pilot e-Marketing from the concept of Web Analytics. It shows how the concept of Competitive Intelligence is important to allow all to articulate. Indeed, it takes strategy, reveals connections, highlights the dependency structure and model Kim [...]

The Competitive Intelligence for controlling the performance of Web sites and interpreting the promotional e-Marketing

A small presentation that quickly summarizes the model of control that I developed as part of my research. I remember especially a lot of questions about the relationship between my subject and section 71. I take this opportunity of this post in response: My model uses the concept of Web Analytics might be [...]