My doctoral thesis entitled "The Competitive Intelligence 2.0 for the project steering e-Marketing." It reflects two years of applied research that I developed in the interactive agency BleuRoy.com. For the company, my work have materialized into a prototype platform for decision support entitled MyDataStats Marketing. I was [...]
No. No. 6 of the Digital Journal dealing with the subject "From Web 2.0 concept 2.0" is now available. I want to thank Professor Luc Quoniam for giving me the opportunity to participate on the editorial board of the number. Web 2.0 reflects a revolution in technology but also the practices and usages, [...]
In the chapter of the book Marketing 2.0 group led by Professor Luc Quoniam and Arnaud Lucien, I expose the approximation but also the similarities between the concept of Competitive Intelligence and Web Analytics. Before I present the relationship between the Web Analytics and Marketing on the Internet to show how it is [...]
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