Marketing 2.0
In the chapter of the book Marketing 2.0 group led by Professor Luc Quoniam and Arnaud Lucien , I expose the approximation but also the similarities between the concept of Competitive Intelligence and Web Analytics. Before I present the relationship between the Web Analytics and Marketing on the Internet to show how it is important for control.
Beyond the theoretical aspects, you can find at the end of Chapter few factors of Competitive Intelligence online as well as some tools based on Web Analytics solutions.
Furthermore this chapter that I had the chance to write, this book considers new uses 2.0 from the popular Web 2.0 concept to define (or what could be / become) Competitive intelligence today.
Publication: Book chapter group
Publisher: Hermes Science
Edition: Lavoisier
Release Date: February 2010
