The evolution of Web Analytics by integrating the concept of strategic competitive intelligence for e-Marketing
This article summarizes quickly and succinctly some of my research on the pilot e-Marketing from the concept of Web Analytics. It shows how the concept of Competitive Intelligence is important to allow all to articulate.
Indeed, it takes strategy, unveiled matches, highlights dependencies and structure KIM model that aims to address the problem.
At the beginning of Section I provides a brief state of the art on the concepts of e-Marketing and Web Analytics to lay the foundations and introduce readers not aware of these beautiful areas.
Publication: Media Conference 2009 Aix en Provence
Volume: NA
Number: NA
ISSN: Publication on CD and website.
Release Date: December 2009
Original URL (Open Access): = http://www.medias09.univ-cezanne.fr/index.php?option=com_content&view=article&id=5&Itemid
