Web Analytics 4U

As part of my teaching activities at the University of Limoges (Teaching Unit New Uses of the Internet DU3MI), a group of students had a good overview of Web 3.0. After reworking the content and form, I proposed to the online journal The Infostratèges .

It just advised me that the article is published, it must be on the home page and the next newsletter should embark.

A big thank you to the publisher and students!

Publication: The Infostratèges

Publication Date: Sept. 2011.

Original URL: http://www.les-infostrateges.com/article/1109383/le-web-30-etat-des-lieux-et-perspectives-d-avenir

Here is a book which contains a chapter that I wrote. The book is Competitive Intelligence 2.0, chapter I wrote is titled Marketing 2.0. This is a book edited by Professor Luc Quoniam it is published by Wiley and is entirely in English. A big thank you to Professor Quoniam.

Here is an article I wrote for enhancing a prototype for qualifying best practices in the field as part of a draft e-Marketing. This repositions the approach and provides the bases to set up his own device from a simple spreadsheet. I emphasize the importance of taking qualitative indicators based on objectivity. This objectivity affixed by a consultant e-Marketing should be based on his research, his own day he must exercise as part of its business.

Publication: Management & Marketing
Volume: 9
Number: 1
ISSN: 1841-2416

Publication Date: May 2011

Original URL (Open Access): http://www.mnmk.ro/documents/2011/2_Bruyar% 20France% 20FFF.pdf

The No. 26 of the newspaper Ejde / EMR ( Electronic Journal of Digital Enterprise / Electronic Review Management ) containing my latest article is out.

The article focuses research on the popularity of the concept of Web Analytics measured and estimated from various Web 2.0 services and a study of solutions installed on a panel of French-language websites.

Publication: Electronic Journal of Digital Enterprise / Electronic Journal of Management
Number: 26
ISSN: 1776-2960 R261

Publication Date: February 2010 (online November 2010)

Original URL (Open Access): http://www.cyber-gestion.com/prog/lettrerevue/lettre26.htm

Here is my doctoral thesis entitled "The Competitive Intelligence 2.0 for the control of e-marketing projects." It reflects two years of applied research that I developed in the interactive agency BleuRoy.com .

For the company, my work have materialized into a prototype platform for decision support entitled MyDataStats Marketing.

I was lucky enough to have a jury of high quality with:

Imad Saleh, Professor in Information Science and Communication, Laboratory Director Paragraph (EA349) . University Paris 8 .
CV: http://h2ptm.univ-paris8.fr/equipe/saleh/

Mr. Christophe Benavent, Professor in Management Science, the research team CEROS (JE 2478) . University Paris Ouest Nanterre La Défense.
CV: http://christophe.benavent.free.fr/article.php3?id_article=51

Mr. Laïd Bouzidi, Professor in Information Science and Communication, Team Leader SICOMOR . IAE de Lyon .
CV

Mr. Luc Quoniam , Professor in Information Science and Communication, Team Leader Lab4U. University of South Toulon Var.
CV: http://quoniam.info/competitive-intelligence/mini_Resume.shtml

Richard M. Soler, PhD in Information and Communication, Director of 3rd Round MIQE , Ecole Centrale de Marseille .

Communication link to the University .

This quick post to point out a call for papers that I find particularly interesting, especially for those working in the fields of Web Analytics as it addresses the control of the company to the digital age.

I want to thank Frank for giving me Debos be proposed in the scientific committee of this handsome edition of Cahiers du Numérique .

Feel free to submit an article, the spectrum is broad acceptance, the actors in web analytics, business intelligence are concerned, this is the perfect opportunity to witness an experiment, make known a model structure / streamline the discipline ...

Publication: Journal of Digital
Edit: Hermes
Publisher: Lavoisier

Deadline for Manuscript Submission: 15/10/2010

The number # 6 of Cahiers du Numérique dealing with the subject "From Web 2.0 concept 2.0" is out now. I want to thank Professor Luc Quoniam for giving me the opportunity to participate on the editorial board of the number.

Web 2.0 reflects a revolution in technology but also the practices and usages, and today we are witnessing an expansion of this phenomenon through revolutions affecting other related concepts.Ce number of productions focuses on this topic extremely interesting to explain and rationalize the changes and developments of today ...

Publication: Journal of Digital
Edit: Hermes
Publisher: Lavoisier

Deadline for publication: January / March 2010

Link control: http://www.lavoisier.fr/fr/livres/index.asp?texte=2746231050&select=isbn&from=Hermes

In the chapter of the book Marketing 2.0 group led by Professor Luc Quoniam and Arnaud Lucien , I expose the approximation but also the similarities between the concept of Competitive Intelligence and Web Analytics. Before I present the relationship between web analytics and Internet marketing to demonstrate how important it is for driving.

Beyond the theoretical aspects, you can find at the end of Chapter few factors of Competitive Intelligence online as well as some tools based on Web Analytics solutions.

In addition to this chapter that I had the chance to written, this book considers new uses 2.0 from the popular Web 2.0 concept to define (or what could be / become) Competitive intelligence today.

Publication: Book Chapter collective

Publisher: Hermes Science

Edit: Lavoisier

Release Date: February 2010

To centralize the knowledge in the field of francophone Web Analytics and assess the maturity of the concept, I developed an ebook centralizing all tickets of French blogs listed on the portal analyseweb.fr and published in 2009.

This is a free download from the portal analyseweb.fr . Thank you to Nicolas Guillard for his advice and assistance to the layout.

Publication: ebook in pdf format
Volume: NA
Number: NA
ISSN: NA

Publication Date: January 2010

This article summarizes quickly and succinctly some of my research on piloting e-Marketing from the concept of Web Analytics. It shows how the concept of Competitive Intelligence is important to allow all to articulate.

Indeed, it takes strategy, unveiled matches, highlights the dependency structure and the KIM model that aims to address the problem.

Beginning of the article I propose a brief state of the art on the concepts of e-Marketing and Web Analytics to lay the foundations and introduce readers not aware of these beautiful areas.

Publication: Media Conference 2009 Aix en Provence
Volume: NA
Number: NA
ISSN: Publication on CD and website.

Publication Date: December 2009

Original URL (Open Access): = http://www.medias09.univ-cezanne.fr/index.php?option=com_content&view=article&id=5&Itemid